Retailers on food waste
Te food-waste crisis has inspired many
retailers to get involved, as well. Eforts
include coaxing shoppers to buy slighty
imperfect produce, partaking in food
rescue programs and educating customers
on the magnitude of food waste.
A growing number of retailers are
promoting so-called “ugly” fruits and
vegetables to their shoppers at reduced
prices. Intermarche, the third-largest
supermarket in France, received global
recognition and praise for its campaign
titled “Inglorious Fruits and Vegetables.”
By cleverly merchandising disfgured fruits
and vegetables (think twisted carrots,
bulbous potatoes and misshapen apples)
Intermarche increased store trafc by
24 percent and sold an average of 1.2 tons
of “ugly” produce per store in the frst two
days of the campaign. Te verdict is in:
People love buying silly-looking produce.
Food-waste activist Jordan
Figueiredo agrees. Intermarche’s
Inspired by nature
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campaign inspired him to launch the
Instagram and Twitter handle
@UglyFruitAndVeg, which quickly
amassed thousands of followers keen on
scrolling through images of irregular
fruits and veggies. “Once people learn a
bit about the issue, they’re immediately
onboard with doing whatever we can
do to end this senseless waste,” says
Figueiredo. He stresses that retailers
especially can create change because
they control the standard for what gets
wasted. “Ask your grocers what they’re
doing to stop massive food waste,” he
recommends. Natural retailers, in
particular, are passionate about
environmentally friendly business
practices, but shopper pressure can
further encourage grocers to take even
more steps to reduce foodwaste, such as
composting, selling post-peak produce
at discount, donating would-be food
waste to a local food bank and using
imperfectly shaped produce for juices,
smoothies and sandwiches. Trust us,
less-than-perfect produce still tastes great!
So, go ahead: Talk to your local
grocers, buy innovative minimal-waste
products, make the most of the products
you buy and get (zero) wasted.
Which #UglyFruitAndVeg are you?
Go to DeliciousLiving.com/uglyquiz to
fnd out and raise awareness about food waste.